is the london2012 logo a mess?

The logo for the Olympic games which will be held in London in 2012 was launched yesterday morning.

Immediately many people have started criticizing this graffiti-like logo very hardly: illegible, looking like something out of the 80's, myspace crap, embarrasing, silly... It's difficult to find any positive reaction on the media.

Apparently the design team has got its inspiration precisely from the 80's revival. This revival is currently quite widespread in trendy Londoner circles. The problem, outline the critics, is that this 80's revival is reaching its end now so for 2012 it will look fairly dated.

My first impression was of dislike too, but after watching the past Olympic logos I don't find it as bad as I did at first. At least it's original, it doesn't have a Big Ben or something so predictable on it, and it is highly recognizable. More over, the creators have proposed it to evolve over the time, and its designs seems quite evolving-friendly indeed.

In fact I thing that after some slight polishing of it shape it could be more appealing. Yes, now it looks too like a skate-board sticker. It should look a bit more universal without sacrificing its boldness.